Corporate Stationery Design
Have you thought about whether your corporate material correctly conveys the value of your business?
Your business stationery is another important part of your brand development and should be professionally designed to convey the desired impression to your customers.
When you hand out a business card for the first time, or a potential client receives a letter from you, your stationery should be designed to be memorable.
Many companies go to the trouble of designing a professional logo, but then don’t put the same effort into their corporate stationery. Business cards, letter paper, envelopes and folders are some of the corporate elements that your company should have personalized to accompany the commercial actions of your brand.
In an age when nearly all business relationships are digital, elaborately designed office supplies can set you apart from the competition and enhance your brand recall.
Design, production and printing costs are low compared to the benefits that a well-designed corporate stationery can bring you, and it is vital that the design appropriately shows the values that your company wants to communicate through these elements.
Whether it is an eye-catching design, original or just different from the “norm”, it will make your brand stand out and serve as an additional way to make your product or service easily remembered.
How Corporate Stationery will play a valuable role in your brand development
Let’s take an example: if you are a charity organization, what does your business card look like? Does it show your brand values? Do you communicate your mission? Is it printed on recycled paper and without a coating varnish?
Let’s be honest, your business card should reflect your business and brand in some way. This may seem like a lot for a small and rectangular card, but anything is possible when done correctly.
In addition, the business card is a very important element in the corporate identity of your business and represents much more than your contact information. It is a great marketing tool that is tailored to your client’s wallet and the design should be done in such a way that it says the most about your brand and the services you offer.
Well, at this point you can choose to print some very cheap cards at Vistaprint. They will look good, albeit with a very simple look. So does this also make your business seem mediocre?
If you are a freelancer or a startup, this type of decision for your corporate stationery pieces may seem like an inexpensive solution but it will also have a negative impact on how they are perceived.
The same will happen with your letter paper. It is an essential part of the company’s image and one of the most popular, as it serves as the basis for any type of printed document.
It is appropriate to establish a balance of aesthetics and communication to produce an elegant, simple and subtle letter design. It should reflect your professionalism and blend in with your visual identity, adding all the necessary details and avoiding excessive content.
On the other hand, envelopes are the design that wraps your messages and the way you present them is as important as the message itself. The message and the media you use to communicate with your customer share a symbiotic relationship.
Exactly what happens to your folder layout. Proper presentation can mean the difference between customers who engage with your marketing material and keep it directly.
With our talented help, you can capture the attention of your target audience by presenting your materials in professionally designed folders. Additionally, we can also recreate or enhance an existing design to make sure it looks perfect once printed.
At Artistics Studios, we encourage our clients to stay away from free or cheap template designs and to really think about how their presentation material could be different.
How we develop the design of your Corporate Stationery
Back in the 90’s, when everything was printed and it was about stock, the special finishes used in stationery were perceived as something with more importance.
That is why we would like to restore that importance to your corporate stationery and design all the elements in detail to make them look amazing.
Corporate stationery is used for everything from invoice printing to letters and quotes. There are many ways to avoid simply placing your logo and address on a letterhead design and using them to convey your key messages. What’s more, letterhead designs don’t have to be a standard layout.
Paper, print finishes, and branding can be used on business stationery to great effect, and it doesn’t have to cost a fortune.
However, if you have a sales team or agents that meet and greet existing and potential customers on a regular basis, your corporate stationery will really deserve a little more attention.
Artistica Studios can help you with the design of your letters, envelopes, cards and printing of commercial stationery in general. It may only be a small part of your brand and you may not even use it very often, but when you do, you should surprise your customer!
Certifications from our printing partners:
Do you want to make your business card a topic of conversation?
Contact us and we will be happy to advise you.