Search Engine Marketing «SEM»
Do you need to focus clicks on your leads?
Search engines are the best way to connect with quality ready-to-buy users.
But researching keywords, optimizing website pages, creating content, and managing online advertising campaigns takes time, resources, and expertise.
Also, if your SEO strategy is insufficient, it can take months before you realize something is wrong and make any necessary adjustments.
SEM services are a reliable and cost-effective way to quickly generate web traffic and sales revenue.
They encompass a wide range of online strategies, including SEO, PPC and social media marketing, which form the backbone of the comprehensive digital approach to generate more leads for your business.
For this reason, at Artistica Studios we specialize in creating campaigns aimed at the target audience and always based on data.
Whether you are a small or medium-sized business, our search engine marketing services can be tailored to meet your specific needs.
How Search Engine Marketing will make your business visible instantly
While SEO takes months to deliver results, with SEM brands can appear on the first page of Google in a couple of hours.
Search engine marketing, or SEM for short, is the way you can market your products or services to the top of the results pages through paid search ads.
In an increasingly saturated online market, it will be your way of making yourself visible at the very moment when buyers are actively looking for your product or service.
SEM encompasses many tools, such as YouTube advertising, mobile app advertising, Google Ads campaigns, Bing Ads, PPC and bid management, contextual networks, display ads, and retargeting pixels.
It will allow you to be extremely precise who you are targeting and will continually generate advertising “leads” throughout the buyer’s journey, leading to conversion.
Unlike conventional marketing where you fight for customer attention, search engine marketing puts your business in front of people who are actively looking for the products or services you offer.
Plus, showing up exactly when the public needs your product isn’t just a resource for online businesses either – search engine marketing works just as well for traditional stores that want customers to call or visit in person.
Want to elevate search engine marketing results and fuel your growth?
Contact us and we will be happy to advise you.
How we develop your SEM Advertising strategy
We create Google Ads campaigns from scratch or we can audit and update existing campaigns that have proven to be ineffective.
First, we understand your business and the products or services you sell. Next, we take a look at the PPC landscape your business is facing, looking at your current paid efforts and taking a close look at what your competitors are doing.
It is of the utmost importance to conduct in-depth research on relevant and more profitable keywords, identifying both regular and longtail keyword opportunities.
We are very organized in our approach to driving optimal performance, because both organic and paid search marketing are essential to your internet marketing strategy and should be used in an integrated way to complement each other.
Our search engine marketing services allow your business to grow your presence in search results faster while targeting the keywords that will give you the best return on investment.
In addition, we are certified search partners with Google Adwords and Bing Ads, and we specialize in managing offers and PPC campaign strategies, including:
- Development and testing of advertising texts
- Landing page optimization
- Keyword research
- Offer management
- Budget planning and pace
- Mobile ad formats
- Generation of opportunities
Our team is experienced in the different facets of SEM marketing, and whether you are an e-commerce website looking to drive sales or a service company in a competitive space, Artistica Studios can help your organization achieve measurable and real results.
